Media Management Training

Gain practical tips, tools and techniques to work effectively with media to achieve your business objectives.

Learn how the media works, to identify story ideas, write draft media releases and pitches, internal briefing notes, help prepare spokespeople, and other ways to increase positive media coverage.

Know when and how to engage with media, especially regarding an issue or crisis.

What you’ll learn

  • How the media works

  • What makes news

  • How to prepare for a media interview quickly and effectively using our PP formula and tools

  • Importance of knowing your objective and key messages

  • How to write and distribute media releases and pitches

  • When to and when not to engage in media commentary

  • Tips to work effectively with media, especially in regard to challenging issues or crisis situations

Who should attend?

  • Media & public relations managers, teams

  • Marketing managers, teams

  • Corporate communication & public affairs managers, teams

  • Subject matter experts, thought leaders, team members who help brief or prepare information for media spokespeople

Training Delivery Options

  • Group workshops

  • One-on-one coaching

Enquire now.

Tell us how we can help you.