3 things to know about being an effective emcee
Got an event to host or a conference or panel to chair? Our Director, workshop facilitator and coach Melinda Smith shares three tips for being an effective emcee.
For more than 30 years, I've had the privilege of emceeing numerous events for audiences ranging from 20 to 2,000.
I often describe the role as similar to that of a traffic controller; many moving parts rely on you to launch and land carefully to help create an enjoyable event.
But before you pick up the microphone, here are three key things to remember to ensure you captivate your audience and keep things running smoothly.
1. Know your audience
It all starts with the people you're there to connect with. Who are they? Are they industry professionals at a conference, families at a charity fundraiser, or a mix of ages at a community concert? Understanding the audience demographic will help you tailor your tone and content.
Next, consider why they're attending. Is it to learn new information, network, or simply be entertained? Knowing their purpose will help you guide them through the event experience.
Finally, what do they want to hear from you? Will they appreciate a light-hearted and humorous approach, or should you be more formal and informative? A little audience research goes a long way in ensuring your introductions and commentary easily resonate.
2. Preparation is key
While the organisers likely have a plan, consider going the extra mile. Sure, it certainly takes more pre-event time, however getting all the details right is really important. Make sure to ask and double-check pronunciations of names and titles of those you're introducing. A little stumble along the way can break the momentum.
Do some background research, especially on speakers or award recipients. Knowing a fascinating fact or two can add depth to your introductions and shows the audience you care.
Always be prepared for the unexpected and be flexible. Technical difficulties, last minute changes, speaker no-shows (for a myriad of reasons), or a surprise guest, can throw a spanner in the works should you adopt a rigid approach. Have a "go-to plan" for filling time or ad-libbing your way through a sudden situation. Always good to have a joke or relevant anecdote at the ready.
Don’t underestimate the power of "value adding". You’ve probably been provided with a basic script (if you haven’t, always request one) and program outline. Try and make it your own style by looking for ways to elevate it through crafting a compelling opening, weave in personal stories, and add a touch of humour where appropriate.
3. Engage and be authentic – your style
This is your time to shine, but not in a self-absorbed way. Really aim to connect with the audience from the start. Enthusiasm is contagious so make sure your energy levels are aligned to the audience’s, make good eye contact, show genuine interest, and project your voice.
When you’re developing your style, don't try to be someone you're not. People respond best to authenticity and are good at spotting disingenuous effort. Let your natural personality shine through, and don't be afraid to show some passion for the event or the cause.
Perfection is a myth, and everyone stumbles now and then. If you make a mistake, acknowledge it with a laugh and move on. The audience will often relate and appreciate your honesty and resilience.
Remember, you were chosen for the emcee job for a reason. You clearly have something valuable to offer, whether it's your communication skills, your charisma, or your ability to think on your feet under pressure.
Embrace your strengths and use them to create a truly authentic presentation style and memorable event for others.
Whether you are a budding emcee or an emerging or experienced leader, Peak Presenting offers group workshops and one on one coaching in presentation skills and profile raising and personal branding.